To further expand Click Up’s list of features for project management, the company set out a huge initiative to build and successfully launch a new product feature, Click Up Whiteboards. Spearheading the project is Click Up’s Group Product Manager, Zach Blodgett.
The company’s vision was to create a powerful yet easy-to-use digital collaboration tool that project managers, executives, and team members could use to level up their brainstorming, planning, and execution processes.
The problem?
The goal?
To use a project management tool to help manage tasks, communicate with stakeholders across the globe, and minimize risks and bottlenecks to deliver the new and highly-anticipated product feature within the agreed-upon timeline.
Here’s how Zach and the company launched a successful project launch:
Initiation phase
- Identify the project: New feature rollout
- Define the desired outcome: To successfully deliver a responsive and functional new feature and create GTM campaigns for launch day
Planning phase
- Project management methodology: Lean
Execution phase
Task checklist:
- Delegate tasks to the respective team members within the Product and Engineering team
- Use the Click Up-Git hub integration to preview branches populated in the tasks
- Create Clip videos to report bugs in development and to easily relay complex issues to other teams
- Connect with the Creative team to shoot promotional videos and ads
- Connect with the entire company to run beta testing and collect feedback
- Run tests with the Security team
- Collaborate with Sales to determine the pricing model
- Work with the Product Marketing GTM team to create a marketing campaign plan for the launch
- Set important milestones and schedule for beta release
Closing Phase
- The CEO, Sr. VP of Engineering, and other key project stakeholders reviewed the product feature, and approved the final product before launch day.